Insight IQ

Whether it is testing assumptions to drive innovation or getting the real truth so you can make informed decisions, Insight IQ is the approach for you.

Talk to an expert
Insight IQ
End to End
Written Report
2/4 weeks
6 months
Data Requirement
10,000+ records

Are you asking the right questions?

As a business leader, you know how important it is to have access to reliable data when making important decisions. But are you asking the right questions to get the answers you need? With Insight IQ, you can be sure that the questions you're asking will deliver the powerful insights you need to make informed business decisions.

How it works

- Design
We work with key stakeholders to understand what questions you need answered and their importance to the business. With input from linguistics and analysis experts, we create tailored dialogues designed to elicit valuable insights from customers. The questions we ask are easy to understand, relevant, and meaningful. Your customers will feel listened to and respected.

- Deep-dive
By focusing on just one area of interest, we are able to deliver deep insight. We are not distracted by having to ask satisfaction questions or address KPIs. We do a deep dive into the area you have identified as most important currently to your business.

- Analysis
Once the results start coming in, our expert team will run a comprehensive analysis. We identify themes and surface customer stories that illustrate these themes.

- Reporting
We deliver a report that is easy to share and digest across your organisation, including voice compilations and animated videos that express the findings in your customers' voices.

With Insight IQ, you can be sure that you are asking the right questions to get the insights you need to make informed business decisions. Try it today and start making better decisions for your business!

Trending Questions

If we could measure one thing what would that be and why?

What is the maximum resource we could remove from the customer journey that would have the least impact on sales and satisfaction?

What data do we capture through the customer lifecycle and what new value could that data create?

What is the biggest avoidable hassle that our customers have to put up with?

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Business Impact

Evidence-based decision-making:
Insight IQ allows businesses to make informed, data-driven decisions on key areas of their business, such as innovation, processes, and capabilities.

Fast results:
Get answers to your most pressing questions in weeks, not months.

Avoidance of internal biases:
By using quantifiable data and real-voice survey feedback, Insight IQ allows businesses to make objective, data-driven decisions based on customer needs and preferences, avoiding internal biases.

Irrefutable customer stories:
Present compelling evidence to support your decisions.

Voice of the Customer access:
Continue to collect and analyse customer feedback for six months after the project is completed.

"We have worked with BigEars for several years and we have been able to use customer voice to help highlight potential process improvements, drive change and provide our agents and business with positive customer experiences to encourage us all to ensure we are continually helping customers"

Amber Schofield
Trusted by
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