Core Needs vs Aspirational Wants
What happens if you spend your time focusing on customer “‘wants” and forget about customer “needs”’?
What happens if you spend your time focusing on customer “‘wants” and forget about customer “needs”’?
Great article from Neil Hoyne about the power of asking for positive feedback. The Power of the Positive Ask https://www.linkedin.com/pulse/power-positive-ask-neil-hoyne/ Totally agree with Neil…..putting your best foot forward applies to many situations, and gathering customer feedback is no exception. In fact, companies can influence future customer behavior simply by directly asking for positive feedback! When..
Summary of an excellent article by Emmet O’Briain
The pains of going through an insurance claim where customer needs are not met.
Emotionally connected customers are on average 52% more valuable than those who are just highly satisfied
An example of a company taking brevity too far in their customer survey.
So many companies get this wrong. Here are our top 5 ways to get it right.