Logo for Customer News

The "why"

behind every customer voice

Delve into the 'why' of customer emotions and actions. Blend AI, in-depth analysis, and authentic voices for rapid, qual-supported quant insights. Bring clarity to strategic decision-making on products, operations, and beyond - only with Customer News.

How it works:

Icon for step 1: Collect
Step 1: Collect

From raw data to insightful surveys, we're here to listen. Experience the depth of real voice of the customer & text feedback.

Icon for step 2: Analyse
Step 2: Analyse

We seek understanding beyond the numbers. With a blend of human touch and AI precision, every sentiment is valued and understood.

Icon for step 3: Summarise
Step 3: Summarise

Raw data is crafted into meaningful narratives in the form of scripts that resonate, backed by genuine customer stories.

Icon for step 4: Socialise
Step 4: Socialise

Dive into engaging AI-powered narratives where avatars bring your customer's real emotions to life.

Beyond the 'What' and 'How'

The Quest for the 'why'

In the quest for better customer understanding and engagement, feedback systems have long been our guiding star. They've shown us patterns, behaviours, likes, and dislikes. But in the vast cosmos of customer sentiment, one question has often been left unanswered: 'Why?'. At Customer News, we're on a mission to illuminate this uncharted territory. Why does a product resonate today and not tomorrow? Why did a service charm one and not the other? It's time to delve deeper.

Our Approach

We respect the foundation laid by traditional feedback systems. But where those solutions offer glimpses, we aim to provide a panoramic view. With the expertise of seasoned analysts, cutting-edge AI, and our unique newsreel format, we bring forth the raw emotions and genuine voices of your customers. Experience feedback not as mere data points, but as narratives filled with insights.

The Customer News Analysis Report is the backbone of our insights, the quant that fuels the qual.

The Report

The Backbone of Customer News

Our service doesn't begin and end with the Newsreel. At the heart of our proposition is a comprehensive report - the quant that fuels the qual.
Your go-to resource for the core data behind your customer stories, this easily digestible report will form the foundation for your decision-making on strategy, products, operations, and beyond.  
For those who want to delve even deeper, an analyst walkthrough and raw data are available.

Redefining Customer Engagement

Are you ready to embrace the 'why'? With Customer News, you'll understand not just your customers' actions but their motivations, not just their choices but the reasons behind their choices. It's not just about feedback; it's about understanding, empathy, and growth. Welcome to the next chapter of customer engagement.

The Newsreel

Bringing the 'Why' to Life: Our Engaging Newsreel

The Newsreel is where the 'why' takes center stage. We transform the insights from our comprehensive report into an engaging and digestible format that's easy to socialise. Real customer voices, AI-powered visuals, and compelling narratives come together to create a unique viewing experience. It's not just a video; it's a window into your customers' thoughts, feelings, and motivations.

Talk to us about Customer News
Get in Touch


Check out our FAQs below to learn more about how we can help you turn Customer data into action.

How long does it take?

Depending on the data supplied and the amount of analysis required, a Customer Newsreel is very quick to turn around - typically 1 to 2 weeks.

Do you use real customer voices?

We use real customer voices and synthetic voice to read out real customer comments. While synthetic voices have their benefits, such as protecting our clients customers' privacy and ensuring consistency in messaging, we also recognise the power of using real customer voices.

What if I want a different audience for different information?

With our newsreel service, you have the flexibility to select the specific audience you want your content to address. We will then tailor the information accordingly, ensuring that your message resonates with your intended audience. Additionally, you have the option to have multiple newsreels produced from the same data set, giving you the ability to reach different audiences with different messaging. Our goal is to provide you with a customisable and effective solution for communicating your message to the right people.

Can I have a different avatar fronting my newsreel?

Absolutely! With our newsreel service, you have the option to choose from a variety of standard avatars or create a custom one for an additional fee. We understand the importance of having an avatar that resonates with your audience, so we also offer the option to have someone from your organisation be the avatar. This personalised touch can help build a stronger connection between your audience and your brand.

Will I get a written report as well?

Yes, if you want it. A written report can be produced that will reflect the content in your newsreel, and can be delivered alongside it.

How detailed is the analysis?

The analysis can be as granular or as high-level as the data allows, and as you want it to be. We can identify trends, highlight roadblocks, and break customer needs down to drivers and themes, giving you the ‘why’ behind the ‘what’. We can adapt the analysis to your needs.

Can I use non-survey data?

Yes, you can use non-survey data as well. We understand that customer feedback can come from multiple sources, such as social media or review platforms like TrustPilot. To accommodate this, we are developing a solution that enables us to integrate data from various sources and provide you with a comprehensive understanding of your customers' feedback. Whatever your data sources, we are committed to helping you turn that data into actionable insights that drive engagement and growth for your business.

Can I run Customer News alongside a customer feedback solution from another provider?

Yes, you can run Customer News alongside an existing feedback program. Our service can even use the data from that program for analysis and newsreels. We understand that you may have existing feedback processes in place, and our goal is to provide a complementary service that enhances your overall communication strategy. To ensure compatibility, we can handle existing data or collect new data that does not clash or undermine your current feedback requests.

What’s the difference between Insight IQ and Customer News?

Insight IQ is a research service that we offer, in which we write customised survey questions, collect qual and quant data and perform a deep analysis. This service provides you with a comprehensive understanding of your customers' needs and preferences. It has a number of output options, Customer News being one of them.

With Customer News we don't collect the data or write the questions. We use existing data or you can feed in your ongoing data. We theme, analyse, produce graphics and scripts for your Customer News newsreel. It is a video newsreel that summarises the key insights from your customer data in an engaging and informative way.

What does it cost?

At the moment, we are finalising our pricing models for our services. However, we are committed to providing our customers with amazing value for their investment. We understand that cost is an important consideration for our customers, and we are working diligently to ensure that our pricing models are transparent and competitive. We encourage you to register your interest with us, so we can keep you updated on our pricing plans and help you determine which services best meet your needs and budget. Our goal is to provide you with a high-quality, cost-effective solution that delivers results.