BigEars had its beginnings in the Wellington home of husband and wife team Mark and Julia Forsyth, who had been working through various iterations of their innovative voice technology software since 2004, but despite promising leads, hadn’t found a market for it. When the global recession hit in 2008, everything changed. BigEars suddenly had its platform. “As the recession deepened, companies realised they could no longer afford the luxury of ignoring their customers,” says Mark. “They literally couldn’t afford not to listen.”
Since then, BigEars has gone from strength to strength. Still headquartered in Wellington, the company now employs a team of transcribers in New Zealand and the UK, and operates a satellite office in London.
With customers in New Zealand, Australia, UK and the USA, BigEars has pioneered a fresh new approach to customer feedback that is being recognised around the world.
The BigEars philosophy is that giving feedback should be a good customer experience, and that customer feedback should be listened-to and shared. The company strives to collect feedback in the most customer-friendly way possible, and works hard behind the scenes to bring feedback to life, constantly innovating on how to make the audio more relevant, more impactful, and easier to digest. The aim is to provide feedback that’s easy to share, and impossible to ignore.